RESUME

DIRECTOR OF CREATIVE SERVICES  |  INSPIRE formally JSAV

​2020 - present

 

An event service provider for in-person, virtual and hybrid events. Oversee the creative services department and staff for all creative needs. Manage company marketing and branding. Maintain department budgets and work with vendors on client and company needs.  

• Provide strategic creative vision and manage a team of 10+ across US offices consisting of media designers, video editors, and department coordinators as well as contract/freelance labor when needed.

• Overseeing daily responsibilities, department budgets, developing creative department process resulting in enhancing project completion rate by 75%.

• Maintaining company sales team and client relationships to strengthen partnerships and provide strategic vision for event creative needs and sales business development.

• Guided re-branding campaign for company merger, creating new company logo and brand identity, merchandising, sales items and internal and external marketing.

• Spearheading cross-functional collaboration with sales team creating sales proposals and marketing material in various advertising formats.

• Communicating with department leadership on internal re-branding identity needs. 

• Overseeing company social media channels with a 45% increase in following within 1st year.

• Create and maintain annual department budget

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CREATIVE DIRECTOR  |  RFD-TV/The Cowboy Channel

​2019 - 2020

 

A television network dedicated to rural and western lifestyle programming. Manage and direct network branding and marketing material for both networks. Collaborate with departments on sales, marketing and event material, branding and conception. Maintain department budgets and work with vendors and in-house graphic designers to ensure all network graphics and branding is maintained. Design management of bi-monthly magazine.

• Created branding campaign to launch the first television network to broadcast live rodeos, outperforming CBS sports rodeo broadcast ratings by 43% in 1st year of broadcasting.

• Worked with internal department leads to gather statistical information and translate into sales and marketing campaigns for broadcast shows and live event promotions.

• Designed and implemented branding procedures for sales and marketing. 

• Provided quality assurance and oversaw vendor procurements to ensure department efficiency.

• Oversaw event branding, booth development and marketing for broadcasted rodeo events in AT&T Stadium Arlington, Texas, Dickies Arena Fort Worth, Texas, Stockyards Fort Worth, Texas, Las Vegas Convention Center and Thomas & Mack Las Vegas, Nevada.

 

 

CREATIVE DIRECTOR  |  Razerhorse

​2012 - 2019

 

A manufacturing company specializing in the production of horse shoes and hoof pads. Manage and coordinate U.S. marketing operations and advertising initiatives from concept through completion. 

• Developed marketing campaign to educate end users on newly developed type of horseshoe for the equine market resulting in an 25% increase in sales in first year and steady increase following 6 years until company sold patent to larger international distributor.

• Redesigned product packaging and co-op program resulting in a 37% increase in initial sales distribution avenues.

• Utilized ConstantContact email marketing and social media platforms to create engaging content and targeted marketing. campaigns progressing in a steadily social media following growth

• Directed and planned all photo and video shoots, publications, television, and event marketing campaigns.

• Developed website, multimedia library and commercials promoting products.

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ART DIRECTOR  |  Chris Cox Clinician

​2011

 

National horsemanship clinician to the equine industry.

Oversaw the ideation and production of marketing material pertaining to the tour schedule. 

• Re-branded marketing, product catalog, and website to engage consumers.

• Created tour branding, deliverables, and promotional/product catalogs to increase customer engagement with marketing collateral.

• Oversaw product photoshoots and directed video sizzles for marketing US clinics.

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CREATIVE DIRECTOR  |  ProEquine Group Inc, Cactus Group

​2009 - 2011

 

A manufacture/marketer of products for the equine industry, housing five individual business. Directed daily operations within the creative department for Cactus Saddles, Cactus Ropes, Fast Back Ropes, Heel-O-Matic, Cactus Gear.

• Supervised team of 12 designers, coordinator and photographer to coordinate campaign rollout for five business units to include marketing/advertising, annual trade shows and various industry events.

• Planned, designed, and procured annual product advertising sales catalogs. 

• Lead creative development of tradeshow booths and material

• Developed working relationships with new creative and production vendors as well as strengthening partnerships with current vendors, to conceive/execute campaigns.

 

CREATIVE MANAGER  |  Murk Saxet

​2005 - 2009

 

A marketing agency specializing in direct mail and print management.

Oversaw the creative, marketing, and print production of new advertising initiatives for a variety of clients. Assessed market positions and trends to develop concrete designs that refine business objectives. 

• Interfaced with clients to determine goals and set time parameters to then interpreted information, translating it into creative concepts for marketing proposals.

• Assessed market positions and trends to develop concrete designs that refine business objectives.

• Reduced $475,000 direct mail printing spend to $60,000 per year by creating a more efficient printing/direct mail strategy including renegotiating with vendors. 

• Implemented an in-house print shop resulting in an additional revenue stream for the company.

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CREATIVE MANAGER  |  Y2 Marketing Agency

​2003 - 2005

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SENIOR DESIGNER  |  Beckett Corporation

​2001 - 2003

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SENIOR PROPOSAL DESIGNER  |  KPMG

​1999 - 2000

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GRAPHICS MANAGER  |  Players Island Casino

1996 - 1999