RESUME

DIRECTOR OF CREATIVE SERVICES  |  INSPIRE formally JSAV

​2020 - present

 

An event service provider for in-person, virtual and hybrid events. Oversee the creative services department and staff for all creative needs. Manage company marketing and branding. Maintain department budgets and work with vendors on client and company needs.  

• Provide strategic creative vision and manage a team of designers

• Manage multiple projects and partners across the company

• Provide marketing strategy and design

• Coordinate with sales on collateral material

• Generate creative solutions for sales proposals

• Manage company brand identity

• Proficient in digital social and print advertising formats

• Improve creative process

• Oversee day-to-day department responsibilities

• Create and maintain annual department budget

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CREATIVE DIRECTOR  |  RFD-TV/The Cowboy Channel

​2019 - 2020

 

A television network dedicated to rural and western lifestyle programming. Manage and direct network branding and marketing material for both networks. Collaborate with departments on sales, marketing and event material, branding and conception. Maintain department budgets and work with vendors and in-house graphic designers to ensure all network graphics and branding is maintained. Design management of bi-monthly magazine.

• Created branding campaign to launch 1st television network to broadcast live rodeos, outperforming CBS sports rodeo broadcast ratings.

• Collaborate cross-functionally with internal department leads by gathering statistical information to translate ideas into a creative vision.

• Design and implemented company branding procedures for sales and marketing material.

• Provide quality assurance on creative deliverables.

• Coordinate and oversee events and vendor procurements. 

 

 

CREATIVE DIRECTOR  |  Razerhorse

​2012 - 2019

 

A manufacturing company specializing in the production of horse shoes and hoof pads. Manage and coordinate U.S. marketing operations and advertising initiatives from concept through completion. 

• Developed an educational campaign to educate end users on newly developed horseshoe for the equine marketing resulting in a 25% increase in sales 1st year and consistent steady increase following.

• Designed and implemented full company branding procedures, subsequently improving the overall quality of production and increased customer satisfaction.

• Launched international product in the United States and designed warehouse setup for $3 million+ inventory.

• Used email marketing and social media platforms to create engaging content and target marketing campaigns.

• Directed, managed and planned all photo and video shoots.

• Led a successful publication, television dn event marketing campaign with an initial budge of $100,000, increasing fivefold to $500,000.

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ART DIRECTOR  |  Chris Cox Clinician

​2011

 

National horsemanship clinician to the equine industry.

Oversaw the ideation and production of marketing material pertaining to the tour schedule. 

• Rebranded marketing and product catalog.

• Creative lead on tour branding and deliverables.

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CREATIVE DIRECTOR  |  ProEquine Group Inc, Cactus Group

​2009 - 2011

 

A manufacture/marketer of products for the equine industry, housing five individual business. Directed daily operations within the creative department for Cactus Saddles, Cactus Ropes, Fast Back Ropes, Heel-O-Matic, Cactus Gear.

• Led a team of 4 designers, 2 copywriters, 1 photographer, and 1 project coordinator while managing marketing rollout for five separate business units.

• Planned, designed, and implemented all product advertising sales catalogs. 

• Managed tradeshow booth development for five business units.

• Developed working relationships with new creative and production vendors, as well as strengthening partnerships with current vendors, to conceive/execute campaigns.

 

CREATIVE MANAGER  |  Murk Saxet

​2005 - 2009

 

A marketing agency specializing in direct mail and print management.

Oversaw the creative, marketing, and print production of new advertising initiatives for a variety of clients. Assessed market positions and trends to develop concrete designs that refine business objectives. 

• Interfaced with clients to determine goals and set time parameters to then interpreted information, translating it into creative concepts for marketing proposals.

• Assessed market positions and trends to develop concrete designs that refine business objectives.

• Reduced $475,000 direct mail printing spend to $60,000 per year by creating a more efficient printing/direct mail strategy including renegotiating with vendors. 

• Implemented an in-house print shop resulting in an additional revenue stream for the company.

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CREATIVE MANAGER  |  Y2 Marketing Agency

​2003 - 2005

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SENIOR DESIGNER  |  Beckett Corporation

​2001 - 2003

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SENIOR PROPOSAL DESIGNER  |  KPMG

​1999 - 2000

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GRAPHICS MANAGER  |  Players Island Casino

1996 - 1999